Sir J J Institute of Applied Art started operations in the premises of Sir J. J. School of Art in 1935 and was awarded independent institute status in 1961.
Since 1981 this institute has been affiliated to the University of Mumbai as a college for teaching the B.F.A.(Applied Art), degree Course as prescribed by the University of Mumbai. All India Council for Technical Education, New Delhi too has accorded its approval for conducting B.F.A. in Applied Art, Degree Course at this Institute. This Institute has also been permitted by the University of Mumbai to start M.F.A. (Applied Art) Post Graduation Course from the academic year 1988-89.
As per the norms of All India Council for Technical Education, University of Mumbai has revised the course pattern to 12+4 years, from the academic year 1998-99. This has been done to maintain course uniformity across the country, also considering the required academic experience of a candidate.
The aim of the institute is to provide facilities for the professional and specialized training in Visual Communication. The specialized areas covered are Lettering-Typography, Illustration, Photography, Computer Graphics and the Exhibition Display Design. The Course is designed for the large number of talented youth, whose desire are better satisfied by training that is both theoretical and practical in character.
The Institute believes in changing and adopting with time, thus providing relevant and contemporary education. For the last 60 years our alumni have set the standard by which, creative practitioners in advertising, public relation and the media judge themselves.
The alumni of this Institute are well placed in the professional field of Communication Design, such as Advertising Agencies, Design Departments of various corporate organizations, Animation Studios, Publishing Houses, etc. Every year the jobs for skilled artists and designers keep on increasing, which in turn increase the responsibilities of the Institute to produce quality talent.