Object reference not set to an instance of an object. at ConsultantDetails.Page_Load(Object sender, EventArgs e) in c:\inetpub\vhosts\infinitecourses.com\httpdocs\Book-Details.aspx.cs:line 113 Marketing 3 : From Products To Customers To The Human Spirit by Philip Kotler - Book Review, Publisher, PDF, PPT, Free Download, Ebook

   
Marketing 3 : From Products To Customers To The Human Spirit by Philip Kotler Marketing 3 : From Products To Customers To The Human Spirit by Philip Kotler
     
 
About Marketing 3 : From Products To Customers To The Human Spirit by Philip Kotler

Marketing 3 : From Products To Customers To The Human Spirit by Philip Kotler

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

Marketing 3.0 addresses the complexity of the human spirit. The best companies right now, such as S.C. Johnson, are creating products, services, and company cultures that lead, inspire, and reflect the values of their customers.

* Explains the future of marketing, along with why most marketers are stuck in the past
* Examines companies that are ahead of the curve, such as S. C. Johnson
* Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

 
Author  :  Philip Kotler
Category  :  MBA Books
Publisher  :  Wiley India Pvt Ltd
Price  :  Rs.495/-
 

Post Your Reviews / Comments / Queries

  •  

  • Can't see? Refresh!
  • (Max 600 Characters allowed)
 



Ask Us Now

    Have any Questions about your Education / Admissions / StudyAbroad ?

    Get answers from our Counsellors and Partner Members.

    Ask Now

    Share your experience, become our partners to solve member queries and earn rewards

    Answer Now