Object reference not set to an instance of an object. at ConsultantDetails.Page_Load(Object sender, EventArgs e) in c:\inetpub\vhosts\infinitecourses.com\httpdocs\Book-Details.aspx.cs:line 113 Marketing Management, 4/e by Rajan Saxena - Book Review, Publisher, PDF, PPT, Free Download, Ebook

   
Marketing Management, 4/e by Rajan Saxena Marketing Management, 4/e by Rajan Saxena
     
 
About Marketing Management, 4/e by Rajan Saxena

Book Summary of Marketing Management, 4/e by Rajan Saxena:-

The book also contains several insightful case studies/mini cases and illustrations drawn from marketing situations faced by Indian firms in particular, and global firms in general. A large number of colourful charts and exhibits have been provided to make the study of marketing management easy and interesting.

Key Features of Book Summary of Marketing Management, 4/e Rajan Saxena:-

Discussion on contemporary developments in Indian and world markets Coverage on upcoming themes in marketing-cause marketing, green marketing, experiential marketing Focus on "the customer" New sections- outsourcing, marketing analytics Application oriented approach with a focus on decision making Five new case studies Nano -A dream car for the poor Jaago Re! One Billion People FabIndia-Fabric of India Natural Ice Cream Sunsilk Gang of Girls

Contents of Marketing Management, 4/e Rajan Saxena:-


PART I : THE MARKETING ENVIRONMENT

Chapter 1. The Customer
Chapter 2. The Competition

PART II : ASSEMBLING THE MARKETING TOOLBOX

Chapter 3. Marketing Planning
Chapter 4. Marketing Research and Information Systems

PART III : DELIVERING CUSTOMER VALUE

Chapter 5. Product Management
Chapter 6. New Product Decisions

PART IV : CREATING COMPETITIVE ADVANTAGE

Chapter 7. Marketing Strategy
Chapter 8. Customer Relationship Management

PART V: CURRENT ISSUES


Chapter 9. Global Marketing
Chapter 10. Customer Service

PART VI: CASES (NEW, EXISTING)

Chapter 1.Nano-A Dream Car for the Poor
Chapter 2.Jago Re! One Billion People
Chapter 3.Amway?s Indian Network Marketing Experience

 
Author  :  Rajan Saxena
Category  :  MBA Books
Publisher  :  Tata Mc Graw Hill Education Private Limited
Price  :  Rs.550/-
 
Book Reviews on Marketing Management, 4/e by Rajan Saxena book
arrow nice book
Posted By : umesh takpere, on 04-11-2011 
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