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Marketing Management By Philip Kotler - 13ed (a South Asian Perspective) Marketing Management By Philip Kotler - 13ed (a South Asian Perspective)
     
 
About Marketing Management By Philip Kotler - 13ed (a South Asian Perspective)

Marketing Management By Philip Kotler - 13ed (a South Asian Perspective) remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice.Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.

Contents of Marketing Management By Philip Kotler - 13ed (a South Asian Perspective)

ContentsPART I: Understanding Marketing Management

  • Defining Marketing for the 21st Century
  • Developing Marketing Strategies and Plans


PART II: Capturing Marketing Insights

  • Gathering Information and Scanning the Environment
  • Conducting Marketing Research and Forecasting Demand


PART III: Connecting with Customers

  • Creating Customer Value, Satisfaction, and Loyalty
  • Analyzing Consumer Markets
  • Analyzing Business Markets
  • Identifying Market Segments and Targets


PART IV: Building Strong Brands

  • Dealing with Competition
  • Creating Brand Equity
  • Crafting the Brand Positioning


PART V: Shaping the Market Offerings

  • Setting Product Strategy
  • Designing and Managing Services
  • Developing Pricing Strategies and Programs


PART VI: Delivering Value

  • Designing and Managing Integrated Marketing Channels
  • Managing Retailing, Wholesaling, and Logistics


PART VII: Communicating Value

  • Designing and Managing Integrated Marketing
  • Managing Mass Communications: Advertising, Sales
  • Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling


PART VIII: Creating Successful Long-Term Growth

  • Introducing New Market Offerings
  • Tapping into Global Markets
  • Managing a Holistic Marketing Organization for the Long Run
 
Author  :  Philip Kotler
Category  :  MBA Books
Publisher  :  Pearson
Price  :  Rs.800/-
 
Book Reviews on Marketing Management By Philip Kotler - 13ed (a South Asian Perspective) book
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