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Career as a Brand Manager

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About Career as a Brand Manager

Brand managers plan, develop, and direct the marketing efforts for a particular brand or product. It is not uncommon for a brand manager to be responsible for coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development, and finance.

Career Prospects of Career as a Brand Manager

The career track at most companies features plenty of opportunities for cross-functional experience and varied work assignments. At some companies, experience in functions other than marketing has become a prerequisite for advancement.

Despite flexibility in career path development, there are clearly defined entry-level positions: marketing analyst (undergraduates), assistant brand manager (MBAs), or sales representative (undergraduates). The path from marketing analyst to assistant brand manager to brand manager is a progression from executing to developing strategy. Continuing along the path involves a shift from participating in cross-functional teams to leading them, and from monitoring a business budget to assuming profit and loss responsibility. At some point along this path, most companies send aspiring managers out into the field for extensive sales training, a.k.a. the “reality check.”

The annals of brand management are full of tales of “brilliant” strategy that the sales force couldn’t execute in a store. In general, marketing analysts support multiple small businesses or one big one; assistant brand managers run a small business; and brand managers manage one large business or a portfolio of two or three smaller ones. Marketing directors, a catchall term for the levels beyond brand manager, oversee a major portfolio of brands.

Skills & Education Required for Career as a Brand Manager

A Graduate in any stream and a Post graduation in Business Managment is a must. Working experience of minimum 4-5 years is required.Common traits of Product Managers include them being results oriented and creative; possess strong interpersonal, communication, and analytical skills; and have entrepreneurial leanings.

Comments/ Reviews on Career as a Brand Manager

  • Dear Sir, I am completed to my MBA with Marketing in 2011..and now I am working in TATA MOTORS LTD. in Indore as a assistent Manager but sir now i want to change my job profile and want to do job in Jabalpur/Bhopal city so please suggest me for the better job my contact no. is :- 8827581550... Thanks & Regards Ravi kant Soni 8827581550 Posted By : Ravi K_Soni, on 20-06-2012 11:09:46 Report Abuse

  • Good evening sir/madam, am kiran i have completed my MBA-Marketing in 2010 and am working in cachet pharmaceuticals as a medical representative/Trainee executive from Dec 2010-til date.Now i want to join in fmcg sector.so is it possible to me to enter in to this sector. Posted By : Kiran, on 24-01-2012 22:01:36 Report Abuse

  • i am an MBA OPERATIONS graduate seeking a job. i would like to work as a Brand Manager. is there an opportunity. please inform. thank you Posted By : alex nero, on 07-01-2012 20:23:59 Report Abuse

  • I have done MBA (Marketing & Finance). At present i am working with an manufacturing company in new delhi. Posted By : Gaurav Singhal, on 13-12-2011 13:37:31 Report Abuse

  • I have done my MBA in marketing and IB. I am presently working as Asst. Manager - Client Servicing. I want to go for a Brand management profile. So kindly let me know how to go about it and also help me to get into this profile. Posted By : Asad Rehman, on 15-09-2011 15:05:19 Report Abuse

  • I want to know how should i pursue my career as a brand manager Posted By : jaya, on 26-07-2011 11:34:39 Report Abuse

  • I am currently working with pharma company as sales manager ttotal experiance 8months i want get into brand management Please guide me can I do MBA from JBIMS??? Posted By : kasturi apte, on 07-07-2011 22:12:03 Report Abuse

  • present i am working as a retail store manager with COROMANDEL INTERNATIONAL LTD total my working exp 2-3 years now i want change the a BRAND MANAGER i am full talktive in mass commucation and rural marketing also Posted By : kishore.chinta, on 12-06-2011 19:40:48 Report Abuse

  • i have done my graduation in mass.com,and holds a diploma in advertising n media. if i do a course in brand management,how beneficial will it b? Posted By : kundu21, on 12-04-2011 10:29:33 Report Abuse

  • Career as a brand manager is good. iLEAD is one of the few colleges in India that offers a course in digital marketing and MBA in marketing as well. Posted By : Dhaval Mehta, on 18-03-2011 18:16:58 Report Abuse

  • i hv done pgdm and having two years of exp. In pharma sales . Plz guide me future steps to become a brand manager. Posted By : prasad, on 17-03-2011 00:01:37 Report Abuse

  • i have 5 years project management experience, 2 years Customer Relationship management and i have my PMP and PRINCE2 certifications no other prior marketing job roles. I want to make a career change to MArketing (Brand management). I have enrolled in the ESADE Executive Masters in Marketing and Sales. do i stand a good chance of starting off as an Assistant Brand manager ? Posted By : Tunde, on 16-03-2011 02:56:12 Report Abuse

  • I have more than 5yrs experience in Fmcg sector on Executive level now i want to move for Brand Manager or in marketing so please suggest me what do i need to do ? Posted By : Muneesh Gupta, on 22-02-2011 14:01:37 Report Abuse

  • I have a total work experience of more than 3 years (Since feb 2008 to toll date) at a Managerial level since beginning. I have worked for companies like Reliance Money-Mumbai, Kotak Mahindra-Faridabad, Thomson Press-India Today Group Co.-Noida. I am very much interested in the profile of a Brand Manager but never got the opportunity to get into it. My educational qualification is BBA+GNIIT+MBA (Marketing). Please suggest me possible openings or ways to get into this profile. Posted By : Ankur Sharma, on 21-02-2011 21:55:35 Report Abuse

  • I am currently working with a publishing industry as marketing officer since last 2 yrs. I am interested in making my career in Branding. Please help. Posted By : Gosha, on 25-11-2010 13:57:18 Report Abuse

  • can a bachelor of management studies' student become a manager in any media or entertainment channel?? what do i need to do if yes? and if no then what should i do?? Posted By : LAXMI SINGH, on 11-10-2010 13:52:07 Report Abuse

  • can a bachelor of management studies' student become a manager in any media or entertainment channel?? what do i need to do if yes? and if no then what should i do?? Posted By : LAXMI SINGH, on 11-10-2010 13:52:06 Report Abuse

  • Searching job in publication sector have experiencing of 12.5 years. Posted By : Rajesh Kr. Singh, on 08-02-2010 10:31:25 Report Abuse

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