About Career as a Brand Manager
Brand managers plan, develop, and direct the marketing efforts for a particular brand or product. It is not uncommon for a brand manager to be responsible for coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development, and finance.
Career Prospects of Career as a Brand Manager
The career track at most companies features plenty of opportunities for cross-functional experience and varied work assignments. At some companies, experience in functions other than marketing has become a prerequisite for advancement.
Despite flexibility in career path development, there are clearly defined entry-level positions: marketing analyst (undergraduates), assistant brand manager (MBAs), or sales representative (undergraduates). The path from marketing analyst to assistant brand manager to brand manager is a progression from executing to developing strategy. Continuing along the path involves a shift from participating in cross-functional teams to leading them, and from monitoring a business budget to assuming profit and loss responsibility. At some point along this path, most companies send aspiring managers out into the field for extensive sales training, a.k.a. the “reality check.”
The annals of brand management are full of tales of “brilliant” strategy that the sales force couldn’t execute in a store. In general, marketing analysts support multiple small businesses or one big one; assistant brand managers run a small business; and brand managers manage one large business or a portfolio of two or three smaller ones. Marketing directors, a catchall term for the levels beyond brand manager, oversee a major portfolio of brands.
Skills & Education Required for Career as a Brand Manager
A Graduate in any stream and a Post graduation in Business Managment is a must. Working experience of minimum 4-5 years is required.Common traits of Product Managers include them being results oriented and creative; possess strong interpersonal, communication, and analytical skills; and have entrepreneurial leanings.
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