About Career as a Sales Manager
Sales managers organise, motivate and lead sales teams in a wide range of sectors, including pharmaceuticals, fast moving consumer goods (FMCGs) and finance. They are responsible for the combined performance of the team and for ensuring that everyone within their team reaches their targets. They may set the targets themselves or receive them from the sales director. They may also operate incentive schemes that motivate members of their team to reach or exceed sales targets.
Whilst management structures vary significantly between companies and sectors, most sales managers will be responsible for either specific geographical areas (area sales managers) and/or particular products, or types of customer.
Sales managers will usually be responsible for:
- recruiting and training sales staff;
- supervising, motivating and monitoring team performance;
- allocating areas to sales executives;
- setting budgets/targets;
- liaising with other line managers;
- reporting back to senior managers;
- liaising with customers (which may include actual selling);
- maintaining detailed knowledge of the company’s products or services;
- keeping abreast of what competitors are doing.
Career Prospects of Career as a Sales Manager
Sales involve assessing and fixing sales targets and working out strategies. They appoint distributors and plan sale outlets. Sales and Marketing managers were employed in nearly all industries. Sales and marketing managers, who hold almost half of the jobs, work mostly in manufacturing, retail and wholesale trade, finance and insurance. Over one-third of advertising and promotions managers are employed in scientific, professional, and technical services, as well as in publishing, advertising, and other information industries. The majority of public relations managers work in services industry- insurance, educational, scientific, professional, and technical services, or in health care and social assistance services.
Skills & Education Required for Career as a Sales Manager
A Sales Manager typically needs to be a graduate in any stream. A post graduation in Management would be ideal.
Working experience involves:
- 5-7 years of experience in sales management.
- Experience with enterprise software solutions and large, complex organizations.
- Extensive experience in all aspects of Supplier Relationship Management.
- Strong understanding of customer and market dynamics and requirements.
- Willingness to travel and work in a global team of professionals.
- Proven leadership and ability to drive sales teams.
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