Advanced Program In Search Engine Optimization - IAMAI
NIIT Imperia Mumbai

Type: Certification

Category: MCA, BCA, Computers & IT

Sub Category: SEO

About Advanced Program In Search Engine Optimization - IAMAI Course

Here are the details of Advanced Program In Search Engine Optimization - IAMAI Course including duration, Eligibility, Admission Criteria, Fees and Syllabus.

As a marketing/advertising professional you will undeniably understand the importance of digital as a marketing tool. Today 65 million Indians use the Internet and use Google a billion times a month - A statistic that makes search engine marketing one of the most potent tools in the arena of online advertising.
Search Engine Optimization (SEO) is the science and art of getting targeted traffic to your website from Google, Yahoo, MSN and the other search engines. If search engine optimization is done properly for your website, search engines will associate your site with relevant keywords and send you traffic. If we did the keyword research right, the people who find your site will be your target customers. Those visitors will find your site relevant to their search and they will buy your products, fill out your contact form, download your white paper or whatever else you’d like them to do on your site.
This is where the Advanced Program in Search Engine Marketing can help. Certified by IAMAI, this program will equip you with tools and capabilities to help you maximize your website visitors while ensuring the cost effectiveness of your digital marketing plans.

Benifits of SEO / SEO Training:-

  • SEO will help in increasing the targeted visitors to your website
  • SEO will increase the ROI for the company
  • SEO will help in targeting new regions and countries to increase the business.
  • SEO will help in providing the brand identity on the search engines.
  • Many countries outsource SEO Projects
  • Many companies are using SEO as a major source of advertising
  • More demand for SEO Professionals due to many SEO Projects outsourced to India

WHO SHOULD ATTEND?

Professionals who are looking to enter SEO Industry or looking to upgrade their SEO Skills

PROGRAM FACULTY

RATAN KK:- RatanKK is one of the primary tutors for this program. An IIM Ahmedabad alumnus, he currently heads GutsGo, an eMarketing Consulting and Training firm. In his past role, he has headed Delivery at Pinstorm, one of India’s leading Digital Agencies. For more information about the faculty

Fees:- Rs. 21,000 + 10.3% Service Tax = Rs. 23,163/-

The fee is payable at the time of submission of the application form. The fee is inclusive of all academic charges and program contents. All fees are non-refundable. Payments are to be made to NIIT Imperia by cash, cheque or demand draft.  Cheque/DD to be drawn in favour of ‘NIIT Ltd. Imperia Collection Account’. 

PROGRAM CURRICULUM

Day 1
Introduction to Marketing & eMarketing
Introduction to Search Advertising (PPC)

Day 2
Introduction to Search Optimization (SEO)
Customer Behavior Approach
Competition Behavior Approach

Day 3
On Page Optimization

Day 4
Tools
Web Analytics
Off Page Optimization

Day 5
Off Page optimization

Day 6
SEO Strategy Preparation

PEDAGOGY

A blend of instructor-led classes with case studies, projects and assignments.

EVALUATION & CERTIFICATION

• Course Evaluation Plan for 100 Credits
  o Attendance - 10 Credits
  o Class Room Participation - 10 Credits
  o Tests & Assignments - 40 Credits (the two big tests and course will have few 10 Min Tests too)
  o Project Execution - 40 Credits

• Expected Performance for IAMAI Certification
  o If >80% of Credits - Certification with Distinction Grades
  o If 60% - 80% of Credits - Certification with Passing Grades
  o If <60% of Credits - Participation Certification
  o The grading of the credits will be completely at the discretion of the faculty

Important Dates:-

Last Date of Application:   3rd Mar, 2011
Last Date of Registration:  3rd Mar, 2011
Centre Verification Date:  4th Mar, 2011
Orientation Class Tentative:  21st Mar, 2011
Classes Start on or after:  21st Mar, 2011
Class Days:  Mar 21, 22 & 23; Apr 4,5 & 6
 


About the College

NIIT Imperia, Center for Advanced Learning has been specially created to provide quality Management Education to working professionals.

NIIT Imperia draws upon NIIT's expertise in the design and management of distributed education programs to provide the study-environment for students, the technology platform, and the allied education services & processes that make up the total teaching-learning experience.

This combined with the strategic academic alliances with some of the most prestigious management and technology institutions in the country today provides a truly rich learning experience.

Academicians from these institutions have worked with NIIT Imperia to design programs in Management, Technology and other specialised areas, where the program contents and teaching pedagogy have been refined to be appropriate for working professionals of specified backgrounds.  

At the core of NIIT Imperia's educational delivery methodology is state-of-the-art Synchronous Learning technology.  Having designed and used Synchronous Learning technology for many years, NIIT Imperia has built around this technology a unique learning methodology and student experience that includes the best features of conventional classroom education coupled with advanced e-learning and learning management techniques.

NIIT Imperia offers Executive Management Programs at convenient times and convenient locations, directly from the most prestigious institutions in the country. The program contents, faculty and certification come from NIIT Imperia's impressive Academic Partners. The design and implementation of the student's education experience come from Imperia's NIIT heritage.
 
At the core of NIIT Imperia's educational delivery methodology is state-of-the-art Synchronous Learning technology.  Students attend classes conducted by institute-faculty and delivered using the Synchronous Learning platform.  Dedicated broadband two-way audio-video is used to create remote classrooms that are linked LIVE to teachers in the institutions. The technology permits full features of face-to-face teaching: from a raised-hand-seeking-teacher's-attention, to tabulation of responses to quizzes randomly created by the teacher.

The teaching-learning methodology emphasises peer-to-peer collaboration among students – projects and case-discussions among students within a centre or across different centres, are the typical methods used to create this collaboration. Individual assignments and presentations are other components of the methodology.
 
Campus Visits
 
Almost every program includes one or more Campus Visits to the institute offering the program. Apart from obvious academic benefits, this also enhances social interactions among NIIT Imperia students and other students at the Institute, and between students and faculty. Teaching faculty from institutes also make periodic visits (typically once a quarter) to education centres for intensive discussions and clarifications.
 
Study Material and Library Usage
 
All text-books and other study material required are supplied by NIIT Imperia or the Institute. However, the student is expected to refer to additional reference material and the Internet. In addition to facilities available at the Education Centre, NIIT Imperia has tie-ups with physical and digital libraries at each location.
 
Learning Management System
 
The teaching-learning methodology is comprehensively supported by NIIT's Learning Management System (LMS). This online web-based system offers various conveniences for students and faculty which include – supplementary e-learning, academic & personal records, program-specific notices & instructions, online submission of assignments, calendar & reminder services, online testing, and monitoring of student-performance, class-participation & attendance. (Attendance is auto-recorded through biometric fingerprint-based systems in each classroom).


 


Other Courses offered by NIIT Imperia

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Address :

C3 Ground floor, Balarama Building, Bandra Kurla Complex, Bandra East, Mumbai-400051.  

Email: dsps_pnp@yahoo.com

Related  Questions

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