Basic SEO Weekend Crash course for Working Professionals
Learning Catalyst Mumbai

Type: Certification

Category: MCA, BCA, Computers & IT

Sub Category: SEO

About Basic SEO Weekend Crash course for Working Professionals Course

Here are the details of Basic SEO Weekend Crash course for Working Professionals Course including duration, Eligibility, Admission Criteria, Fees and Syllabus.

Duration : Weekend 2 days

Cost : Rs 2,000

Program Outcomes:-

This is a crash course for those who are ready for a rigorous 2 day assignment-filled training in various aspects of SEO
(1) You would be able to increase the rankings of your client websites or any of your own blogs or websites.There are loads of freelancing opportunities in this space which you’ll be able to make full use of.
(2) You will understand how search engines work and what needs to be done on the site to keep them happyand come back more often !
(3) Apart from off-page optimization, you will get a hands-on training on all all aspects of on-page optimization starting from competition research, keyword research and implementation on site.

Program Outline:-



1 History & Evolution Of Search Engine Optimization (SEO):-   

Importance of SEO in online advertising.
What you need to know about websites before you start optimizing them.

2 How Search Engine Works :-
   
Search Engine relevancy Algorithms.
Basic differences between the way Google, Yahoo and MSN ranks web pages.

3 Keyword Research and Target Audience:-   


How is keyword strategy tied to marketing strategy.
Tips on the keyword selection process and keyword tool choice.
How to ‘go broad’
What kinds of keywords are easier to optimize. How to judge competitiveness of a keyword.

4 SEO Website Evaluation & SEO – On page:-


How to quickly do a mini-audit of the SEO of an existing site.
Review of the elements of the on-page optimization and their relative importance.
How is SEO implemented in CMS packages.
Common on-page SEO mistakes How is usability and information architecture linked to SEO ?

5 SEO – Off-Page:-

Review of the elements of off-page optimization.
Common off-page SEO mistakes.

6 Advanced SEO:-


Universal SEO : Digital Asset Management.
Vertical seo : mobile, local and international.
Multi-lingual SEO.

7 Copywriting for SEO purposes:-   

How to arrive at the ‘brief’ for SEO copywriting.
Why should one stay away from black hat techniques.
Studying competition and the category to get ideas

8 SEO Maintainace:-   

How to make a SEO Maintenance Plan.
How to study Analytics data and get inputs from there for the plan
 


About the College

Learning Catalyst leverages the expertise of its faculty and its unique learning tools to provide the most comprehensive list of Web/Mobile Marketing and Web/Mobile Technology learning programs in India today. Through course work at Learning Catalyst, we provide our students – whatever their level of expertise – with the appropriate tools and knowledge.

Learning Catalyst offer learner-centric technological solutions and customised online learning environments to educational service providers. Learning Catalyst's unique programs also provide you with niche digital career opportunities such as the mobile gaming industry.

Learning Catalyst provides the most comprehensive Web/Mobile Marketing and Web/Mobile Technology learning programs in India today. Learning Catalyst’s unique online learning environments allow students to participate in an interactive learning process so that they invest more time and interest in their field of study, and take more responsibility for the knowledge they grow.
 


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Address :

Office No-14, Ground floor,Thosar House, Hanuman Road , Cross Road No.1, Opp- Lakme salon,Vile Parle (E) Mumbai- 400057. Tel :  022 – 26128208, 9819398208

Email: dsps_pnp@yahoo.com

Related  Questions

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Disclaimer : The Information about this College & its Courses has been taken from the College website & was last updated on 28th April 2015. We are not responsible for the freshness of the data. Students are advised to visit the official website for the latest information. If you are the administrator of this College & need to update the information, Please write in to us at contact@infinitecourses.com