Post Graduate Diploma in Management (Marketing)
Balaji Institute of International Business (BIIB) Pune

Type: Post Graduate Diploma

Category: MBA, PGDM and Management

Sub Category: MBA - Marketing

About Post Graduate Diploma in Management (Marketing) Course

Here are the details of Post Graduate Diploma in Management (Marketing) Course including duration, Eligibility, Admission Criteria, Fees and Syllabus.


Candidates should have a minimum of 50% marks in graduation from any statutory University (45% for reserved category). However bonus marks will be given to relevant full time industrial experience and higher percentage of marks.

Selection Procedure:-
Written Examination

The Institute accepts CAT & MAT scores. However, as CAT scores are issued to the students by the IIMs, any student who has appeared for the CAT examinations can apply for the courses with the CAT scores. In case, any student has not applied for CAT, the MAT scores will be accepted. However, the MAT scores will be equated and validated to the CAT score value and that will only be counted for the purpose of merit list. Anyone having any objection to the same, need not to apply.

The Institute does not have any cut off points and weightage is given to all the above parameters in the selection process. The exact weightage to be given for the entrance examination will be decided based on a decision to be taken by the High Power Committee. Thus, any one with good percentile / percentage can apply for the selection process. However, Sri Balaji Society reserves the right to prescribe any qualitative requirement as may be required if and when considered necessary.

Essay Writing:-

Written Communication Skill is very important for anyone to succeed in the industry as Business Communication forms an essential part of the managerial functions. Therefore, the applicants will be required to appear for an essay writing exercise on a subject, which will be given on the spot. This will be for half an hour. The topics will be general in nature and anyone who follows the National Newspapers can easily appear in the same and score good marks. The marks obtained in the examination are counted for the merit list.
Group Discussion and Personal Interview

Candidates who fulfil the qualitative requirements will be called for the Group Discussions and Interviews by expert panels. Dates for the Group Discussion and Interviews will be available on the website at a later date.

While the institute is keen to have the admission process in all the centres mentioned and have been having multiple centres for many years in the past, The Institute reserve the right to cancel any of the centres depending upon the contingencies. However, it may be noted that, the hall ticket issued by the institute to any centre is valid to all the centres and the students who may need a change of centre due to any reason can automatically go to any other centre by just informing through an e-mail and without expecting any response to the same.
Hall Ticket Issued by any Institute

Admit Card issued to any centre is valid for all the centres and candidates can appear before the selection committee in any centre provided they have informed about their intention to appear before a selection centre other than the one mentioned in the admit card well in advance. No separate communication for change of centre will be communicated. The candidates are required to come with all their original and certified copies of degrees and mark sheets when they come for the selection process. The same will be scrutinized by the staff before permitting the candidate to appear for the selection process.
Documents to be attached along with application form:-

The following documents are required to be attached to the Application Form at the time of application:
• Attested true copies of all Mark-Sheets and Certificates of 10 std., 12 Std., and Graduation.
• Work-Experience Certificate.(If applicable)
• Certificates related to Extra-Curricular Activities (If applicable)
• Copy of Caste Certificate (If applicable)
Submission Of CAT Result/Score
Remove this section.
Merit List:-

On completion of interviews, The Institute compares the performance of all candidates appearing for the interview and generates a final merit list based on their overall performance. Weightage is given to written test marks, obtained in the essay writing, GD and PI. The candidate is considered for the course which he has preferred according to the priority mentioned by him / her in the application form. In case, he / she is not selected to the course then he / she will be considered for other courses and selected on merit. It may be noted that, all the Management courses are of the same status and the inputs are also similar. As mentioned the placement opportunities for all the courses are very good as has been proved by the track record.
It means that each institution is important and enjoys equal status and attention from the top management. The institute select the best possible candidates for all the Institutes from amongst the common pool of all the candidates applying for admission to any or all the institutes of Sri Balaji Society; although such a consideration arises only when a candidate is not selected for admission to the particular institute to which he or she may have applied originally. By doing so, The Institute in no way takes away any opportunity from anyone but are provides an additional opportunity to get selected in any of the prestigious institutes of Sri Balaji Society.

Special Features About Post Graduate Diploma in Management (Marketing)

  • EntranceExam EntranceExam: CAT, MAT, SNAP
  • Placement Placement: Yes
  • Average Salary Average Salary: -
  • Fees Fees: -
  • Syllabus Syllabus:

About the College

BIIB was established in 2003 under the aegis of Sri Balaji Society. It is an 'A Grade' AICTE accredited Business School is located in Pune. BIIB is one of the fastest growing International Business Schools in India. BIIB Holding a 100% Placement Record consistently over the years.The institute offer courses like Post Graduate Diploma in Management (International Business), Post Graduate Diploma in Management (Marketing), Post Graduate Diploma in Mangaement (Finance).

BIIB is awarded as B-School with 'Best Academic Input (Syllabus) in Marketing' in 17th Business School Affair & Dewang Mehta - Business School Award for Business School at World Brand Summit Held at Mumbai on (4th & 5th Nov, 2009)
Ranked as 18th Most Promising B-Schools of Excellence in India (Source: CSR-GHRDC B-School Survey 2008. 

The institute was established in 2003 by Sri Balaji Society. Renowned as one of the best B-Schools in the country, the college is approved by All India Council for Technical Education (AICTE), Ministry of Human Resource Development and recognized by the Government of India.

Other Courses offered by Balaji Institute of International Business (BIIB)

Other Institutes offering same Course

Address :

S. No. 55/2-7, Tathawade, Opp. Wakad Police Station, off Pune-Mumbai Highway, Pune - 411 033 Tel.: +91 - (020) - 6674 1084/ 85, Telefax: +91 -(020) - 6674 1082  


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Disclaimer : The Information about this College & its Courses has been taken from the College website & was last updated on 28th April 2015. We are not responsible for the freshness of the data. Students are advised to visit the official website for the latest information. If you are the administrator of this College & need to update the information, Please write in to us at