POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION (PGDBA) - MARKETING -Distance Learning Education -Syllabus -Fees - Indira International Distance Education Academy - IIDEA -Pune

Post Graduate Diploma in Business Administration (PGDBA) - Marketing

Indira International Distance Education Academy - IIDEA

Type:Post Graduate Diploma

Category:

Sub Category: Animation

Indira International Distance Education Academy
Survey No 1/1, Millenium Arcade, Above PNG Showroom,
Near Chafekar Chowk, Chinchwad, Pune-411033
Tel. No.     : +91 - 20 - 30780058 / 59
Fax     : +91 - 20 - 30780051

Course Description

Duration:- 2 years

Eligibility:
- Graduate or post graduate of recognized university or its equivalent with minimum 45% total marks.

Admission Criteria:- Scores of any national level entrance test may be considered for admission.

Course Content:-


SEMESTER - I

•  Essence of Management & Organizational Behavior
•  Management Accounting
•  Managerial Economics
•  Business Communication
•  Statistics and Quantitative Techniques
•  Basics of Marketing

SEMESTER-II

•  Business Operations Management
•  Financial Management
•  Human Resource Management
•  Marketing Management
•  Business Law
•  Management Information System

SEMESTER-III

•  Sales and Distribution Management
•  Marketing Research
•  Integrated Marketing Communication
•  Consumer Behaviour
•  Field Stud

SEMESTER - IV

•  Services Marketing
•  Product and Brand Management
•  International Marketing
•  Retail Marketing
•  Marketing B2B
•  Business Strategy & Corporate Planning

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