Institute of Marketing & Management (IMM) is a 40 year old (educational) institution, registered under the Societies Registration Act of 1860 as a non-profit entity. It has also been recognised as a Scientific Research Body in Social Sciences and has been a pioneer in suggesting marketing orientation of the country's industrial policy; highlighting importance of industrial capacity utilization in the country. The Institute equally represents trade, industry, labour, consumers, professionals and government and has been trying to bring about synergy among them. It was the first body to start recognising excellence in various areas of marketing and management by way of conferring annual awards. The Institute has been the first to recognise the need for emphasising specialised education in areas like Agricultural Marketing, Industrial Marketing, International Marketing, Social Marketing & Services Marketing. It is located in the green and tranquil environs of Qutab Institutional Area and is housed in its own 7-storey building of 40,000 sq.ft. approx. known as the Marketing Tower.
The Institute also offers specialised services in the fields of Research, Conferences, Executive Development Programmes, has been conducting feasibility and research studies for international organisations such as WHO, UNICEF, FAO, UNIDO, USAID, ICA, IWS, Peace Corps. The Institute is a membership body with members from all sectors and sizes of business organisations and Government Departments in the country. IMM Centre offers annual and life membership to individuals and organisations to avail of its facilities which are modeled on IIC and IHC. Along with the other events like International MDPs, National Conferences and Seminars, the House of IMM has been hosting an Annual World Marketing Congress on topical themes. The Institute has been bringing out publications on contemporary areas of Marketing & Management and various facets of the Indian economy to help companies do better.
For the past four decades, the Institute has been helping Indian industry and businesses, as a catalyst and is all set to further add value in various areas to help the country achieve its long overdue status of an economic super power.