Today, rapid developments in communication technologies and their spread have significant bearing upon liberalization of economy and globalization of markets. As a result, there is huge demand for qualified and skilled manpower a) to develop contents for different media and deliver to the target audiences for effective communication and growth and b) to manage various business operations in the free competitive global market. As such, there is an urgent need to systematically study and learn the art and science of modern mass media and management practices so as to effectively contribute to and manage the media industries and business.
Realizing this, Professor (Dr.) J. S. Yadav, former Director of Indian Institute of Mass Communication, New Delhi in association with some other professionals has set up International Media Institute (IMI) at Gurgaon, the happening city, close to the National Capital, New Delhi.
International Media Institute (IMI) provide teaching, training and research facilities of international standard in Gurgaon to understand the ever-expanding media and business scene and train students and hone their skills so that they are fully prepared to professionally handle the communication and management challenges in the competitive business world.