Learning Catalyst, Mumbai

Type: Government

Affiliated To :

Established In :

Email: enquiry@learningcatalyst.in

Website : http://learningcatalyst.in/

User Ratings

(5 out of 5 based on 1 Ratings)

Address: Location : Office No-14, Ground floor,Thosar House, Hanuman Road , Cross Road No.1, Opp- Lakme salon,Vile Parle (E) Mumbai- 400057. Tel :  022 – 26128208, 9819398208

College Facilities :

  • Computer Lab
    Computer Lab
  • Library
    Library
  • Cafeteria
    Cafeteria
  • Auditorium
    Auditorium
  • Hostel
    Hostel
  • Laboratory
    Laboratory
  • Sports
    Sports

Description

Learning Catalyst leverages the expertise of its faculty and its unique learning tools to provide the most comprehensive list of Web/Mobile Marketing and Web/Mobile Technology learning programs in India today. Through course work at Learning Catalyst, we provide our students – whatever their level of expertise – with the appropriate tools and knowledge.

Learning Catalyst offer learner-centric technological solutions and customised online learning environments to educational service providers. Learning Catalyst's unique programs also provide you with niche digital career opportunities such as the mobile gaming industry.

Learning Catalyst provides the most comprehensive Web/Mobile Marketing and Web/Mobile Technology learning programs in India today. Learning Catalyst’s unique online learning environments allow students to participate in an interactive learning process so that they invest more time and interest in their field of study, and take more responsibility for the knowledge they grow.
 

  • Advanced SEO

    This one-day program has been designed to equip you with all information,tool knowledge and attitude so that you can go beyond traditional SEM campaign optimization practices and get into a different league of SEM professionals

    Program Outline:-

    1Advanced SEM Campaign Optimization Techniques:- 

    Learning advanced campaign optimization techniques to increase the CTRs & and maximize the ROI.
    Specific tips to increase performance of SEM E-commerce campaigns

    Maximizing the use of Google Analytics to improve performance of web marketing campaigns

    Other platforms which utilize SEM principals:-
    Linked-in, Facebook and YouTube

    Non-Google SEM:-

    • Why using multiple search engines is needed.
    • A detailed walk-through of the major non-Google search engines.
    • Expert tips to use these search engines

               
       
    Approach:-

    • We pride ourselves in the approach, which differentiates us from the ‘me-too’ types. You
    • can read our anniversary post on what makes us so special.
    • Majorly case study driven and hands-own (all are advised to carry their own laptops)
    • All participants will also get access to our content repository on this subject which includes specialized information on this subject

       
    What you need to come prepared with:-

    We will give you access to our web analytics package so that you can be kind of hands-on with it and are ready with doubts.

    =After payment, participants would be encourages to submit their doubts and queries online before the session

  • Basic SEO

    Duration : 6 weeks

    Cost : Rs 11,000

    Program Outcomes:-

    (1) You would be able to increase the rankings of your client websites or any of your own blogs or websites. There are loads of freelancing opportunities in this space which you’ll be able to make full use of.
    (2) You will understand how search engines work and what needs to be done on the site to keep them happy and come back more often !
    (3) Apart from off-page optimization, you will get a hands-on training on all all aspects of on-page optimization starting from competition research, keyword research and implementation on site.

    Program Outline:-


    1. History & Evolution Of Search Engine Optimization (SEO):-   

    Importance of SEO in online advertising.
    What you need to know about websites before you start optimizing them.

    2 How Search Engine Works:-   

    Search Engine relevancy Algorithms.
    Basic differences between the way Google, Yahoo and MSN ranks web pages.

    3 Keyword Research and Target Audience:-   

    How is keyword strategy tied to marketing strategy.
    Tips on the keyword selection process and keyword tool choice.
    How to ‘go broad’
    What kinds of keywords are easier to optimize. How to judge competitiveness of a keyword.


    4. SEO Website Evaluation & SEO – On page:-


    How to quickly do a mini-audit of the SEO of an existing site.
    Review of the elements of the on-page optimization and their relative importance.
    How is SEO implemented in CMS packages.
    Common on-page SEO mistakes How is usability and information architecture linked to SEO ?

    5 SEO – Off-Page:-


    Review of the elements of off-page optimization.
    Common off-page SEO mistakes.

    6 Advanced SEO:-

    Universal SEO : Digital Asset Management.
    Vertical seo : mobile, local and international.
    Multi-lingual SEO.

    7 Copywriting for SEO purposes:-   

    How to arrive at the ‘brief’ for SEO copywriting.
    Why should one stay away from black hat techniques.
    Studying competition and the category to get ideas

    8 SEO Maintainace:-   

    How to make a SEO Maintenance Plan.
    How to study Analytics data and get inputs from there for the plan



     

  • Basic SEO Weekend Crash course for Working Professionals

    Duration : Weekend 2 days

    Cost : Rs 2,000

    Program Outcomes:-

    This is a crash course for those who are ready for a rigorous 2 day assignment-filled training in various aspects of SEO
    (1) You would be able to increase the rankings of your client websites or any of your own blogs or websites.There are loads of freelancing opportunities in this space which you’ll be able to make full use of.
    (2) You will understand how search engines work and what needs to be done on the site to keep them happyand come back more often !
    (3) Apart from off-page optimization, you will get a hands-on training on all all aspects of on-page optimization starting from competition research, keyword research and implementation on site.

    Program Outline:-



    1 History & Evolution Of Search Engine Optimization (SEO):-   

    Importance of SEO in online advertising.
    What you need to know about websites before you start optimizing them.

    2 How Search Engine Works :-
       
    Search Engine relevancy Algorithms.
    Basic differences between the way Google, Yahoo and MSN ranks web pages.

    3 Keyword Research and Target Audience:-   


    How is keyword strategy tied to marketing strategy.
    Tips on the keyword selection process and keyword tool choice.
    How to ‘go broad’
    What kinds of keywords are easier to optimize. How to judge competitiveness of a keyword.

    4 SEO Website Evaluation & SEO – On page:-


    How to quickly do a mini-audit of the SEO of an existing site.
    Review of the elements of the on-page optimization and their relative importance.
    How is SEO implemented in CMS packages.
    Common on-page SEO mistakes How is usability and information architecture linked to SEO ?

    5 SEO – Off-Page:-

    Review of the elements of off-page optimization.
    Common off-page SEO mistakes.

    6 Advanced SEO:-


    Universal SEO : Digital Asset Management.
    Vertical seo : mobile, local and international.
    Multi-lingual SEO.

    7 Copywriting for SEO purposes:-   

    How to arrive at the ‘brief’ for SEO copywriting.
    Why should one stay away from black hat techniques.
    Studying competition and the category to get ideas

    8 SEO Maintainace:-   

    How to make a SEO Maintenance Plan.
    How to study Analytics data and get inputs from there for the plan
     

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Disclaimer : The Information about this College & its Courses has been taken from the College website & was last updated on 26th November 2014. Students are advised to visit the official website for the latest information. If you are the administrator of this College & need to update the information, Please write in to us at contact@infinitecourses.com



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