Advanced SEO

This one-day program has been designed to equip you with all information,tool knowledge and attitude so that you can go beyond traditional SEM campaign optimization practices and get into a different league of SEM professionals

Program Outline:-

1Advanced SEM Campaign Optimization Techniques:- 

Learning advanced campaign optimization techniques to increase the CTRs & and maximize the ROI.
Specific tips to increase performance of SEM E-commerce campaigns

Maximizing the use of Google Analytics to improve performance of web marketing campaigns

Other platforms which utilize SEM principals:- Linked-in, Facebook and YouTube

Non-Google SEM:-

• Why using multiple search engines is needed.
• A detailed walk-through of the major non-Google search engines.
• Expert tips to use these search engines

           
   
Approach:-

• We pride ourselves in the approach, which differentiates us from the ‘me-too’ types. You
• can read our anniversary post on what makes us so special.
• Majorly case study driven and hands-own (all are advised to carry their own laptops)
• All participants will also get access to our content repository on this subject which includes specialized information on this subject

   
What you need to come prepared with:-

We will give you access to our web analytics package so that you can be kind of hands-on with it and are ready with doubts.

=After payment, participants would be encourages to submit their doubts and queries online before the session

Basic SEO

Duration : 6 weeks

Cost : Rs 11,000

Program Outcomes:-

(1) You would be able to increase the rankings of your client websites or any of your own blogs or websites. There are loads of freelancing opportunities in this space which you’ll be able to make full use of.
(2) You will understand how search engines work and what needs to be done on the site to keep them happy and come back more often !
(3) Apart from off-page optimization, you will get a hands-on training on all all aspects of on-page optimization starting from competition research, keyword research and implementation on site.

Program Outline:-

1. History & Evolution Of Search Engine Optimization (SEO):-   

Importance of SEO in online advertising.
What you need to know about websites before you start optimizing them.

2 How Search Engine Works:-   

Search Engine relevancy Algorithms.
Basic differences between the way Google, Yahoo and MSN ranks web pages.

3 Keyword Research and Target Audience:-   

How is keyword strategy tied to marketing strategy.
Tips on the keyword selection process and keyword tool choice.
How to ‘go broad’
What kinds of keywords are easier to optimize. How to judge competitiveness of a keyword.


4. SEO Website Evaluation & SEO – On page:-

How to quickly do a mini-audit of the SEO of an existing site.
Review of the elements of the on-page optimization and their relative importance.
How is SEO implemented in CMS packages.
Common on-page SEO mistakes How is usability and information architecture linked to SEO ?

5 SEO – Off-Page:-

Review of the elements of off-page optimization.
Common off-page SEO mistakes.

6 Advanced SEO:-

Universal SEO : Digital Asset Management.
Vertical seo : mobile, local and international.
Multi-lingual SEO.

7 Copywriting for SEO purposes:-   

How to arrive at the ‘brief’ for SEO copywriting.
Why should one stay away from black hat techniques.
Studying competition and the category to get ideas

8 SEO Maintainace:-   

How to make a SEO Maintenance Plan.
How to study Analytics data and get inputs from there for the plan



 

Basic SEO Weekend Crash course for Working Professionals

Duration : Weekend 2 days

Cost : Rs 2,000

Program Outcomes:-

This is a crash course for those who are ready for a rigorous 2 day assignment-filled training in various aspects of SEO
(1) You would be able to increase the rankings of your client websites or any of your own blogs or websites.There are loads of freelancing opportunities in this space which you’ll be able to make full use of.
(2) You will understand how search engines work and what needs to be done on the site to keep them happyand come back more often !
(3) Apart from off-page optimization, you will get a hands-on training on all all aspects of on-page optimization starting from competition research, keyword research and implementation on site.

Program Outline:-


1 History & Evolution Of Search Engine Optimization (SEO):-   

Importance of SEO in online advertising.
What you need to know about websites before you start optimizing them.

2 How Search Engine Works :-
   
Search Engine relevancy Algorithms.
Basic differences between the way Google, Yahoo and MSN ranks web pages.

3 Keyword Research and Target Audience:-   

How is keyword strategy tied to marketing strategy.
Tips on the keyword selection process and keyword tool choice.
How to ‘go broad’
What kinds of keywords are easier to optimize. How to judge competitiveness of a keyword.

4 SEO Website Evaluation & SEO – On page:-

How to quickly do a mini-audit of the SEO of an existing site.
Review of the elements of the on-page optimization and their relative importance.
How is SEO implemented in CMS packages.
Common on-page SEO mistakes How is usability and information architecture linked to SEO ?

5 SEO – Off-Page:-

Review of the elements of off-page optimization.
Common off-page SEO mistakes.

6 Advanced SEO:-

Universal SEO : Digital Asset Management.
Vertical seo : mobile, local and international.
Multi-lingual SEO.

7 Copywriting for SEO purposes:-   

How to arrive at the ‘brief’ for SEO copywriting.
Why should one stay away from black hat techniques.
Studying competition and the category to get ideas

8 SEO Maintainace:-   

How to make a SEO Maintenance Plan.
How to study Analytics data and get inputs from there for the plan