The Delhi School of Communication (DSC) is a 15 year old institute based at New Delhi. We believe that an institution by definition is a creation of its environment. It makes its contribution in relation to the needs of society both for today and tomorrows.
In today’s environment, advances in electronic media have shrunk our world to Marshall McLuhan’s ‘Global Village’. These contemporary strides in communication promise to change the very lives of the human family. In this environment India is fast emerging as one of the largest consumer societies in the world. As demands and aspirations for various goods multiply, so will the discerning ability of the Indian Consumer. This selectivity makes communication a critical factor.
The field of communication itself has seen tremendous progress in the last decade. The annual Advertising spend in India is estimated to reach Rs 12000 crores by 2010. Print and Broadcast Journalism is reaching a new degree of professionalism. Public Relations has become an integral activity for most corporate houses. Event Marketing has carved out a niche for itself. Media Marketing is a vibrant field. This translates into a very large number of professionals required to fill these exciting new positions.
This impetus triggered the creation of DSC and evolution of this comprehensive programme architectured to be a top-of-the-line course enabling participants to foster an understanding of the dynamics of human communication in people’s lives, the symbiosis of Indian culture and that of others with whom we communicate.
DSC offers a dual qualification. At the end of two years each student is awarded the Diploma in Communications (PGDPC) from DSC. Additionally, the institute is a study center for GJU, Hisar University for conducting their degree in Masters in Mass Communication or an MBA depending on each student’s preference.
Therefore, upon successful completion of the two-year course, students will be awarded DSC Diploma and a GJU Degree.