Digital Media Planner, Mumbai
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Here are the details of Digital Media Planner job in Inkfruit.com. This job or placement paper has been sourced from either company website or newspaper or other media and from students who appeared for this job. User is requested to verify the data before applying for the job.
The candidate should have experience in Digital media planning, buying, negotiating with publishers, interacting with client to understand the product/service and recommending the best possible reach with clear ROI principles.
Qualification & Skills:-
Must have handled digital media buying for medium to large clients with reasonable digital media spends
Experience level 2 - 4 yrs
Experience in Social Media using Social media tools is an added advantage
Understanding of customer acquisition, retention and extension objectives and implementing it through the media
Understanding the media operations is a must and should analyze effectiveness of the media and constantly improve on the performance.
Understanding of Rich Media, contextual positioning of ads, Email marketing, SMS Marketing
Knowledge and implementation of Paid, Owned and Earned media effectively
Excellent communication skills, both oral and written are a must
Female candidates will be preferred
Developing strategic online media plans
Evaluation of media proposals
Compute ROI of online media activities
Negotiate, purchase and maintain online media, securing competitive rates and appropriate added value
Track & analyse media expenditures & resultant ROI
Provide concise, timely and accurate reporting, including post-buys, positioning and online tracking reports
Inkfruit.com officially launched in early December 2007. Its Headquartered in Mumbai, India. Today Inkfruit is Asia’s largest co-creation brand for people to submit, discover and buy amazing designs created by artists from around the world. The selected designs then get to you through T-shirts, Flip-flops, Sling bags, Laptop skins, etc. Based around the ongoing designing contests, all the designs you see on Inkfruit have been submitted by our community.
Fingerprints Fashions Pvt Ltd.
Building No.1, Unit No. B-205, 2nd Floor,
Opp. Maruti Service Center,
Kailash Industrial Complex,
Parksite , Off L.B.S Marg, Vikhroli (W),
Mumbai – 400 079.
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