G.M.Pens International Pvt. Ltd. is the exclusive licensee of Reynolds, France, in India. Headquartered in Chennai, G.M.Pens has pioneered the writing instruments revolution in the Indian market. Commencing operations in 1986, G.M.Pens introduced to India, international quality writing instruments, and marketed them under the brand name Reynolds. It was also the first company to build a brand in a category that behaved more like a commodity till then.
Over the last 20 years, G.M.Pens has invested substantially in building a large manufacturing base with facilities in Chennai and Pondicherry. A state of the art R&D facility, one of the most sophisticated in the Reynolds family worldwide, has ensured that the latest in writing technology is available to the Indian consumers.
G.M.Pens offers the widest range of writing instruments and accessories in the Indian market. A variety of writing instruments including ball pens, gel pens, fountain pens, mechanical pencils, markers, handy boards and children's colouring pens that cater to consumers from the age group of six to sixty are marketed under the brand name Reynolds. A continuous focus on consistent quality and a constant endeavour to provide quality products at affordable prices have ensured that Reynolds has been the numero uno in the Indian writing instruments market. A substantial investment has also been made in establishing the Reynolds brand name through the mass media, especially through television and press ads, in an effort to convert the category from a commodity to a brand dominated one.
The company's products are available in three hundred thousand retail outlets across India covered through a network consisting of 1800 redistribution stockists and 27 main stockists. This is facilitated by a sales and marketing team of over 300 professionals.